Here I am elegant, vulnerable, proud, creative or perfectly imperfect, everyone, everywhere deserves to feel beautiful. Here I am campaign aquired Eleanor Pendleton of GRITTYpretty.com to be the beauty authority and ambassador and deliver in-store workshops and online content focussed around individual beauty that saw the beauty category increase in the under 30 target market and bring engaging content to it’s customers.
A talent casting for various faces – gender, age and culturally diverse were utilised for window and instore communications to further amplify the message of individuality.
Talent Credits
Art Direction / Thalia Economo
Photography / Duncan Killick
HMU / Bradwyn Jones
Featuring Eleanor Pendleton
Still-life Credits
Art Direction / Thalia Economo
Photography / Edward Urrutia
Set Design / Thalia Economo
Styling / Christine Pegg
Content Credits
Art Direction / Thalia Economo
Cinematographer / Liam Gilmour
Set Design / Thalia Economo
© 2023 Thalia Economo Studio
Thalia Economo Studio acknowledges the Wurundjeri people of the Kulin nation, the traditional custodians of this land, and pay our respect to the Wurundjeri Elders, past and present.